Taste of São Paulo is the biggest Gastronomy Festival in the world. In 2018 the event has brought together 27 best restaurants and bars in the city, represented by 70 trendiest chefs.
For the 3rd edition of the festival, we developed the Santander Genius project, consisting of a combination of technology and innovative solutions. Likewise, visitors who passed by Santander's stand could experiment a unique interactive experience.
Genius Game is an interactive application, inspired by popular in 80s electronic game Simon (or Genius in Brazil). Using RFID and bank products, linked with a certain color, the visitor needed to repeat the sequence shown on the screen.