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A radical descent at Rock in Rio'17 recorded in 360.
PROJECT

Heineken 360 Slide

HEINEKEN - ESTÚDIO LIKE - BRAZIL - 2017
The audience of Rock in Rio Brasil'17 was more than 700,000 people.
About

The 7th edition of Rock In Rio took place at the Olympic Park in Rio de Janeiro in September 2017. This was the most sought-after response along with the Rock In Rio zipline descent in partnership with Heineken. Users wear a helmet with a 360 camera that takes photos of the adventurous participant who can post a favorite photo to their social networks.

The videos were posted on social media automatically, if the user allowed it.
Heineken’s logo was added to every photo raising brand awareness.

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