Napoleonic Itineraries in Portugal
In the context of the Tourism Strategy 2027, it was established the commitment to create and structure new integrated tourism offerings. As a result of this commitment, the theme of Military Tourism was approached with the project anchored in the French Invasions of Portugal, "Napoleonic Itineraries", led by the Intermunicipal Community of the Coimbra Region (CIM-RC) and co-funded by the Support Line for Tourist Enhancement of the Interior.
Within the project, Unloop developed immersive and interactive experiences with a focus on building a coherent narrative in order to portray the period of Napoleonic Invasions in Portugal, allowing visitors to travel in time and witness key events that impacted the history of Portugal in the beginning of the 19th century.
Likewise, different augmented reality and virtual reality experiences were developed that can be experienced in historical locations in municipalities that either are part of CIM-RC or are their partners: Almeida, Mealhada, Mortágua, Penacova, Bombarral, Lourinhã, Elvas, Arruda dos Vinhos, Loures, Mafra, Sobral de Monte Agraço, Torres Vedras, and Vila Franca de Xira.
All these initiatives allow the enrichment of existing tourist offers in these territories, exalting heroic deeds and telling the story(ies) in a dynamic way, providing visitors with the authentic opportunity to experience these events, thus contributing to the economic, cultural and social development of the territories involved.